Video is an essential ingredient when it comes to marketing your business. It is a form of content favoured by audiences, and this is reflected by search engines when it comes to your brand’s visibility. As such, it could be said that any kind of video is the right kind of video, and to an extent that is true. But sometimes, just because you have the capabilities to make your own videos doesn’t always mean you should. Even in the times we are in where video technology is available to all, there is still a place for professional video production alongside doing it yourself, and this article aims to break it down for you.
The cost of video
Professional video production is an investment, of that there is no doubt. Every client’s primary concern lies with what kind of video they can get with their budget, and more importantly how that video will go on to pay for itself.
However, video is content, and creating content takes time – time to film, time to edit, and potentially time to reshoot should things not go to plan the first time around. Time is the most valuable commodity, and outsourcing your video content to a production company frees up more of yours, and that alone is worth the financial cost incurred.
Production timeline
Anyone who has worked in corporate video production for any period of time will tell you it is an extremely fast-moving industry, and that you very rarely have weeks let alone months to prepare and execute ideas. Often video is one of the last steps when it comes to launching a product, or is needed to recap an event whilst it’s still fresh in the minds of all those concern.
Essentially, we’re talking about short deadlines, and these carry with them serious risk and added stress. However, by electing to outsource your video production, much of that is taken out of your hands and taken care of by a team of people who are used to dealing with such requirements on an almost daily basis.
Never underestimate the importance of quality
There will be countless times where a moment itself is greater than the way it was captured, such as with behind the scenes content. However, when it comes to videos that are deliberate as opposed to spontaneous, and very likely to be closely linked to goals that your business has, a certain level of polish and production value has to be present, both in the filming and the editing that comes after.
KC Creative 