Evergreen material is a great entry point to video content that you can start at any time. It is timeless content, which is great from a reuse and repurposing perspective, but also when you’re getting started, you don’t want to produce videos that will be out of date within a matter of weeks. The earlyContinue reading “How to Create an Evergreen Educational Video for Your Business”
Tag Archives: video marketing
The Benefits of Using Video Content for Business, and Some of the Challenges You Should Consider When Devising Your Video Marketing Strategy
Video content possesses many benefits for brands and businesses when used as a marketing tool. It can reach wider audiences and generate greater revenues thanks to its engaging, dynamic nature. Despite the obvious advantages, however, making videos relevant to your audience and putting them out into the world can be a daunting prospect. Video productionContinue reading “The Benefits of Using Video Content for Business, and Some of the Challenges You Should Consider When Devising Your Video Marketing Strategy”
How to Create a Video Marketing Strategy for Your Business
Video content is an important marketing tool for businesses. With 79% of marketers who aren’t already using video planning on making a start this year, more and more people are being turned onto the promotional value that video holds. Of course, like with any new undertaking, it can be very easy to get distracted byContinue reading “How to Create a Video Marketing Strategy for Your Business”
What is Video Marketing? – The Importance of Using Video Content for Your Business, and 9 Types of Video You Can Use to Get Started
With every social media platform now focusing their attention on video content, it is more important than ever that businesses get behind video marketing for their brands. Fortunately, this push comes at a time when creating video content is as cost-effective and easy to do as ever; most people have the ability to film highContinue reading “What is Video Marketing? – The Importance of Using Video Content for Your Business, and 9 Types of Video You Can Use to Get Started”
Why You Need to Build Value-Added Content into Your Marketing Strategy and 5 Ways You Can Get Started
When it comes to your brand’s content and marketing strategy, it can be tempting to make it all about you. Whilst it is true that you and the products and services you provide need to feature, it’s important to note that that alone will not get people’s attention. What will do the job, however, isContinue reading “Why You Need to Build Value-Added Content into Your Marketing Strategy and 5 Ways You Can Get Started”
Storytelling and Why it’s an Important Aspect of Video Content
Nowadays it’s a constant fight for your audience’s attention. With so much content constantly flying at them, if you don’t capture their curiosity quickly, you’ve had it. However, a method for delivering information that has stood the test of time is storytelling, which should feature as a cornerstone of your whole marketing strategy, not justContinue reading “Storytelling and Why it’s an Important Aspect of Video Content”
Hiring a Professional Video Production Company vs. Doing It Yourself – What You Need to Know
Video is an essential ingredient when it comes to marketing your business. It is a form of content favoured by audiences, and this is reflected by search engines when it comes to your brand’s visibility. As such, it could be said that any kind of video is the right kind of video, and to anContinue reading “Hiring a Professional Video Production Company vs. Doing It Yourself – What You Need to Know”
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